Ft. Series Brand Identity & Photo Direction
Ft. Series Brand Identity & Photo Direction
Create Ft. Series brand and story through logo, colors, photography, and sales materials.
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Ft. Series is a group of small live concerts in unique, intimate spaces around the country. Their goal is to create emotionally moving experiences that gathers the guest network of artists, CEOs, and creatives and enjoy the talent of performers at the top in their field.
When creating this brand I put a massive emphasis on sharing the intimate, raw, and authentic emotional moments guests experience at Ft. events. The logo was designed to elicit these feelings by harkening back to record players showing off the experiences warmth, richness, and depth. Ft.’s logo ended up becoming a hallmark of these events, always being displayed either as a hung canvas, neon sign, or even once it was painted on the interior of an abandoned building used as a venue. Working in concert with the logo, the brand colors, typefaces, photography were all curated to feel gritty and real. The typefaces were monotypes to feel like everything was written on a typewriter by hand and all photography shows the emotional moments with the high grain you would find from a real film camera.
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Brand Identity, Photo & Video Direction, Marketing Materials
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Creative Director, Strategist, Designer
The Logo
Inspired by classic records, the Ft. Series logo is play off of the Number Project logo. A sister but clearly it’s own brand.
Ft. Series Past Performers
