Mamitas Experiential Brand Activations

Mamitas Experiential Brand Activations

Concept, produce, and execute Mamitas experiential brand activations at Chicago’s Windy City Smokeout.

• Solution

  Being Chicago’s first large scale event post pandemic we knew we had to create pieces that commanded the attention they deserve. We had two locations to activate at the music festival. The first being a passive outdoor advertising wrap of the sound stage.

  Knowing that the footprint this stage took up was dead center of the festival grounds we came up with a headline that made every single attendee take a photo “CHI IS BACK!”. Pairing this with Mamitas neon and cans made this a massive ROI by generating massive social media traction.

  The second activation was the Mamitas bar. We made it unmissable by calling it “The Seltzer Bar”. We kicked the experience up a notch by having finding and signing Brody Jenner as a brand partner, having him on location and making sure it was announced on all Festival channels.

• Deliverable

  Experiential Activation

• Role

  Creative Director, Designer, Event Producer

All Works

All Works

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