JumpStart Ventures Brand Identity
JumpStart Ventures Brand Identity
Design a new visual identity that more accurately matches JumpStart Ventures mission.
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My solution was not only to rebrand JumpStart Ventures with a logo that represented their brand mission, but also to make the brand feel more established and professional.
Jumpstart is made up of smaller parts making its whole. With each new investment the group grows larger and stronger working together and supporting one another. Through talks with the cofounders I was able to distill their mission down to three words “Entrepreneurs Helping Entrepreneurs”. This can be seen in the logo mark, with each company JumpStart teams-up with a new dot joins the mandala logo, symbolizing that the company is truly made up of all its smaller parts.
The blue and green colors are that of nature, the sky and the sea. Associated with growth, money, ambition, trust, wisdom, and confidence.
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Brand Identity
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Creative Director, Designer
